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By Marc Lawrence
Thursday, Feb 5

About 130 million viewers will be tuned in to NBC on Sunday night for the Super Bowl and then two weeks of the Olympics.

And while the debut of NBC’s “Sunday Night Basketball” did not tear up the record books last Sunday, it did deliver one of the better NBA regular season audiences of recent years.

In the debut of NBC’s NBA “Sunday Night Basketball,” Lakers-Knicks averaged 4.5 million viewers across NBC, Peacock and Telemundo (Nielsen + Adobe Analytics) — the top audience of the season outside of Opening Night and Christmas, and more-than-double last year’s equivalent window, Celtics-Sixers on ESPN.

The Knicks’ win, which peaked with five million viewers, delivered the largest audience on record for a regular season NBA game that aired fully in Sunday primetime.

Later Sunday night, NBC averaged 2.9 million for Thunder-Nuggets — up from a Nielsen-only 1.5 million for Grizzlies-Bucks on ESPN last year and ranking third for the weekend. The full doubleheader averaged 3.7 million.

Remember that when “Sunday Night Basketball” returns in three weeks, post the Winter Olympics.

ON TODAY'S SCORECARD
Trade Bait

MLC

The NBA Trade Deadline ends today at 3:00 PM ET, and it’s safe to say it’s been a major upheaval.

The biggest move happened Tuesday evening, with the Los Angeles Clippers trading 36-year-old James Harden to the Cleveland Cavaliers for 26-year-old Darius Garland and a second-round pick.

The 76ers sent guard Jared McCain to the Oklahoma City Thunder for a 2026 Rockets first-round pick and three second-round picks. Strangely, Philadelphia traded away the only thing they actually needed: a young guard who can score.

The Mavericks sent All-Star Anthony Davis to the Wizards in a massive 8-player trade. Washington also acquired Jaden Hardy, D'Angelo Russell, and Dante Exum in the deal. In exchange, the Mavericks received a 2026 first-round pick from the Thunder and a 2030 protected Warriors first-round pick, along with second-rounders in 2026 (belonging to Phoenix), 2027 (belonging to Chicago), and 2029 (belonging to Houston).

And in a bit of a head-scratcher, the Cavs traded PG Lonzo Ball and two second-round picks to Utah for ... nothing. Cleveland is apparently clearing cap space, creating about $6.5M in room, dropping below the second apron, and gaining a $10M trade exception. This frees them for potential future moves.

As you read this, Cavs GM Koby Altman leads the pack in wheeling and dealing this season.


BETCHA DIDN’T KNOW

Gimme a Break

Fans have been criticizing the College Football Playoff schedule for the past few years. That being said, the outrage surrounding next year's schedule is about to get much worse.

The College Football Playoff (CFP) yesterday announced the dates and bowl games for the CFP Quarterfinal and Semifinal games for the next two seasons. These games will all continue to be hosted by the CFP Bowls.

Below are the bowl assignments and game dates for the 2026 and 2027 seasons:

2026-27

  • CFP Quarterfinals

  • Wednesday, December 30, 2026, at the Vrbo Fiesta Bowl

  • Friday, January 1, 2027, at the Goodyear Cotton Bowl Classic, Chick-fil-A Peach Bowl and the Rose Bowl Game presented by Prudential

  • CFP Semifinals

  • January 14, 2027, at the Capital One Orange Bowl

  • January 15, 2027, at the Allstate Sugar Bowl

2027-28

  • CFP Quarterfinals

  • Friday, December 31, 2027, at the Allstate Sugar Bowl

  • Saturday, January 1, 2028, at the Vrbo Fiesta Bowl, Chick-fil-A Peach Bowl and the Rose Bowl Game presented by Prudential

  • CFP Semifinals

  • January 13, 2028, at the Capital One Orange Bowl

  • January 14, 2028, at the Goodyear Cotton Bowl Classic


GRINDING OUT THE PROFITS
Sun Rise

PHOENIX over Golden State by 11

Yes, we realize that our call on the Warriors over the 76ers Tuesday night laid an egg and the Dubs now enter this contest now off a pair of home defeats – a role in which they’ve cashed in only 7 times in the last 18 attempts. The Suns, meanwhile, have been one of the NBA's dependable teams – the kind you can count on, not one that seniors with bladder problems carry around while being force to make pit stops. Starting this week, Phoenix has been on a season-long 33-15-2 ATS run. They are also 11-4 ATS in the last 15 games in this series, including 6-1 ATS in the last seven as a host. The bottom line is they check enough boxes to deserve a spot on this page today.

The game write-up above is from this week’s Playbook Hoops Newsletter.


TRENDING TODAY
Milano Cortina 2026

MLC

Let the curling begin.

The first day of action of 2026 Winter Olympics began yesterday as the mixed doubles curling tournament kicked off in beautiful Cortina d’Ampezzo, Italy.

If you’re already wondering what to watch and when over the next two-plus weeks, The Athletic put a fabuous resource for you to follow. Check it out here

Hockey begins today

The women’s tournament starts us off, with the U.S. and Canada both playing. The men start Feb. 11

• The opening ceremony is Friday

Curling, women’s hockey, snowboarding and figure skating all begin before Friday’s opening ceremony, which starts at 2 p.m. ET.

• Lindsey Vonn has a torn ACL

The U.S. Alpine skiing star is one of the Olympics’ biggest stars and still hopes to compete despite the injury. The women’s downhill race is Sunday.

• High hopes for U.S. figure skating

The Americans are sending one of their strongest teams in years, headlined by the unmatched Ilia Malinin on the men’s side.

The best athlete in this year’s Olympics:

Malinin burns with a fire familiar in GOATs. He’s the first to land seven quadruple jumps in a single program. A year prior, he became the first to land a quad in all six figure skating jumps — the salchow, axel, lutz, flip, loop and toe loop — in the same program.

The 21-year old son of Russian-born figure skaters. Why the “Quad God”?

Malinin’s nickname, earned by his proficiency in four-rotation jumps, known as quadruples (or “quads”) — figures to become a household name.

He dominated the 2024 and 2025 world championships. He has the three highest free skating scores ever, thanks largely to his addiction to quad jumps. The only thing missing from his resume is Olympic gold.

Because he hasn’t been there yet.


PERCOLATING

Blow Back

Not only is Bill Belichick’s girlfriend is facing blowback for her behavior following the Pro Football Hall of Fame snub, so is NFL commissioner Roger Goodell.

Belichick, a six-time Super Bowl-winning head coach, was not voted into the Pro Football Hall of Fame in his first year on the ballot. Belichick, who was ousted by the Patriots following the 2023 season, is arguably the biggest snub in the history of the Pro Football Hall of Fame.

We are not involved in it,” Goodell said at Super Bowl 60.  “Bill Belichick’s record goes without saying, same with the Patriots and Robert Kraft, who is also a candidate. They are spectacular. They have contributed so much to this game, and I believe they will be Hall of Famers.”


QUOTE OF THE DAY

"The worst day in a man's life is when he sits down and begins thinking about how he can get something for nothing."

- Thomas Jefferson


STAT OF THE DAY
12

The Patriots will make their record-extending 12th Super Bowl appearance this weekend, four more than any other team.



MLC




MLC

 


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